Fear the Corporation?
Last weekend I interviewed an individual who has worked at several big name corporations about what it takes to instigate change in a product at that level.
Per their request, I am not authorized to release their name, the contents of the interview, or the financial ranking of their employer. I was also asked to please not take any notes or physical documentation of what that individual was saying.
While I was disappoint I could not share of the valuable information he gave me, I’m glad to have it. But wow, he really did not want any information shared…does that tell you anything?
You are a CEO For Change. Not CEOs.
About two months into the project after the launch party on October 15th. After receiving feedback on the project from blogs, product designers, and members of the corporate business world, I have learned the following:
1. CEOs act as the face of a company and keep the board of directors and shareholders happy. They are most likely not involved in the development of their company’s products. At all. Where does this leave CEOs For Change? You must step up and be an instigator for change… because these CEOs probably wont.
2. Sustainability does have a place in business. Ray Anderson’s book “Mid-Course Correction” cites many examples of how to push change on the market through products. Great read if anyone is interested in product development in big corporations.
3. This ain’t going to be easy. I’ve been constantly reaching out to employees of big companies and received very few responses. But, hey if this type of change was easy… It would exist already, right?
Stay tuned for updates!
Someone sketching up a new way to package ziploc bags at the launch party …
Photo of me and Jason Travis (filmmaker + photographer) at the launch party
Featured on Care2 yesterday. Read here: CEO For Change Tackles Wasteful Packaging At The Source